Posted by Arvind Suryavanshi
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When Narendra Modi, Prime Minister of India wished the nation a happy Dhanteras on Dhanteras 2025India, the country’s most auspicious day for buying gold, the market’s mood turned surprisingly jittery. On Saturday, October 18, 2025, the Multi Commodity Exchange (MCX) saw 24‑carat bullion tumble roughly 3 % to ₹1,25,957 per 10 grams, down from a fresh record of ₹1,32,294 set just a day earlier.
Two consecutive days of price erosion came after an eight‑week rally that saw gold climb more than 10 % since early September. Analysts point to a wave of profit‑taking as geopolitical jitters eased – the Israel‑Hamas ceasefire talks, soothing of crude‑oil shocks, and a steadier US dollar all reduced the safe‑haven premium investors typically pay for the metal.
"The market was simply overstretched," said Rohan Mehta, senior research analyst at Gold Advisory Services. "When the news tone shifted, the futures traders on MCX moved fast to lock in gains, pushing the index down."
While MCX futures slipped, the physical market painted a rosier picture. The India Bullion and Jewellers Association Ltd. (IBJA) released indicative rates on October 17 that still hovered near ₹12,600 per gram for 22‑karat gold. Even more striking, Hindustan Times reported a premium‑laden 24‑karat price of ₹1,32,953 per 10 grams on Dhanteras – a full ₹3,350 above the previous day’s MCX level.
Goodreturns data corroborated the premium gap, showing city‑wise rates of ₹11,995 per gram for 22K and ₹13,086 per gram for 24K on the same day. In Delhi, New Delhi dealers quoted ₹1,27,100 per 10 grams, a figure that still outstripped the MCX price by over ₹1,000.
Tanishq, the flagship jeweller of Titan Company, warned on its website that stock might run out fast, hinting at sustained consumer enthusiasm despite the futures dip. "Won’t be surprised if we run out," the brand’s spokesperson wrote ahead of the festive rush.
Local jeweller Rajesh Kumar of a Delhi showroom told reporters, "Customers still see gold as a safe‑store of value, especially on Dhanteras. Even if the MCX price drops, the retail premium stays because of inventory costs and the cultural push to buy today rather than tomorrow."
Traditionally, Dhanteras marks the start of a nine‑day shopping spree that culminates in Diwali. Data from the past five years show an average 8‑10 % rise in gold prices during the week, driven by a blend of consumer demand and speculative buying.
For context, September 2025 recorded a steady climb: 22K gold rose from ₹9,705 per gram on September 1 to ₹10,765 by month‑end, while 24K jumped from ₹10,588 to ₹11,744 – both reflecting roughly +11 % growth. By mid‑October, the metal was up nearly +10 % year‑to‑date, a rare bull run for the sector.
India’s middle class, which accounts for roughly 70 % of domestic gold demand, faces a delicate balance. On the one hand, the correction offers a breather for those who had been watching cash‑out thresholds. On the other, the lingering retail premium means many will still spend more than the spot price.
“For a family saving ₹2 lakh for a wedding, a 3 % dip in futures might look like a win, but the actual out‑of‑pocket cost remains high because the dealer premium hasn’t shifted,” explains Anita Sharma, a financial planner based in Mumbai. “The key is to watch whether the premium contracts in the next week leading up to Diwali.”
Market watchers expect the coming days to be decisive. If geopolitical tensions stay muted, the futures market could see further modest pullbacks, possibly bringing MCX levels back to the ₹1,20,000–₹1,22,000 range.
Retailers, however, are bracing for a potential price surge ahead of Diwali, traditionally the biggest gold‑buying day in India. Analyst Rohan Mehta cautions, "Liquidity in the physical market is constrained; any supply‑side shock could push premiums sharply higher, even if futures stay subdued."
Gold isn’t just an investment in India; it’s woven into rituals, weddings, and the very notion of wealth. The reverence dates back to the Vedic era, when the goddess Lakshmi was invoked during Dhanteras to bless households with prosperity. This cultural embedment means that price movements are rarely purely financial – emotions and superstition play a big role.
In the last decade, the government's push for digital gold and the introduction of the RBI‑backed Gold Monetisation Scheme have added layers to the market, but the core impulse to hold physical gold during auspicious days remains unchanged.
The futures dip mainly impacts traders and institutional investors. For most retail buyers, the price they pay at the jeweller’s counter stays tied to the dealer premium, which hasn’t adjusted yet. So the cash out‑lay remains high despite the MCX drop.
Physical dealers factor in inventory costs, logistics, and a seasonal surge in demand. The MCX reflects paper positions that can unwind quickly, whereas retailers need to cover real‑world expenses, keeping premiums stubbornly high.
If the premium stays firm, Diwali buyers may end up paying more than the MCX spot price. However, a sustained correction could eventually pull down the premium, offering a window of cheaper buying before the festive peak.
The government has hinted at easing import duties and expanding the Gold Monetisation Scheme, but any policy shift will likely take months to filter through to retail pricing.
Global cues—like US dollar strength or oil price volatility—set the baseline for MCX. Yet India’s cultural demand spikes can create a divergence, as seen this Dhanteras, where local premiums outpace global price movements.